Media Studies

Exam Board: OCR

Learners will explore how media products are used by institutions to construct different representations and how media audiences interpret these products. Furthermore, they will analyse how media has evolved and changed over cultural, political and social contexts.

Learners will use aspects of the theoretical framework to analyse advertising and marketing campaigns, both a professionally produced campaign and the campaign created by the learner in the coursework component.

Assessment

70% exam, 30% coursework

Requirements

General Sixth Form admission requirements.

Where can it lead?

Further Education, Higher Education, Public Relations, Journalism, Teaching, Advertising, Television, Publishing, Film, Politics, Law, Creative Arts and Graphic Design.